Role: User Experience Designer / UI Lead for Optaros by MRM McCann
After a year of failing to launch their site due to poor project management and improper platform selection, Nordic Naturals — a supplier of vitamins, health and fish oil products — found a new partner in Optaros, the eCommerce offering of MRM McCann who brought me aboard to design the mobile responsive aspects of the new site…an important feature that Nordic’s old site had never possessed. The challenge lay in creating a frictionless mobile experience for a content-rich site, presenting information in a navigable way that worked with the new platform and also did not require the user to continuously scroll in order to access the information.
Working from provided visual designs, I partnered with another UX lead (who handled the desktop version of the site) to establish basic patterns that included collapsible drawers and carousel controls, allowing Nordic to present as many products or as much information without forcing the user to scroll through everything to select content pertinent to their needs. Streamlining the product listings and pages, as well as the checkout experience, tertiary information pages and navigation to work within the new Magento eCommerce platform, resulted in an informative, user-friendly mobile shopping experience that includes meaningful customer interactions.