Role: User Experience Consultant / Visual Designer
My client had built an experience to help children study grade school math via timed challenges. I was engaged to establish a visual language for an educational app that had been developed in rough wireframes. After my initial discovery, I questioned whether or not the user experience needed depth. As a father of four, I had a built-in potential user base whom I walked through the prototype, asking about each step and watching as they interacted with the app. I noticed they wanted a) validation for having successfully completed a test; b) reward or achievement for said completion and c) encouragement or enticement to continue engaging with the app. Playing other mobile games in this age demographic, as well as watching my children interact with learning tools such as Lexia Core5, Spelling City and more, supported my hypothesis—each provided a deeper level of progression and accomplishment through levels and/or lessons—tools that Math Done Write lacked.
I proposed several revisions to the flows in order to create depth for those wishing to progress through complex levels as their education progressed in real life. Combining it with visual patterns geared towards younger audiences (bright colors, desirable avatars, rounded fonts) created a more compelling experience. Finally, I suggested and mapped a journey for multiple users sharing the app on a single device—for instance, charting separate progressions for my 7 and 5 year olds, both whom wanted to use MDW on my iPhone.
The client released a version of the app into the App Store in May 2017, since which I have further iterated the visual style (adding a brighter palette, more eye-catching and engaging for younger audiences). The developer has used different avatars than the ones I've proposed and is ironing out the second user feature and avatar progression). My latest prototype can be viewed here.